Conception of the communication strategy for the launch of the ecological litter Ekokat.

Packaging production, conception and production of the website with the e-commerce platform and the project ‘Adopt a Cat’. The strategy, considering the characteristics of the product, was based on a peculiar positioning in the world of eco-compatible products, a special role in the Pet field, and an initiative for the adoption of abandoned cats in collaboration with catteries throughout Italy. In this way we have created a growing interest towards the website, involving the target with an action that has not just been a commercial one.

Conception and production of the viral video for Tucano Sfilo, travel bags.

Our task was to clearly show the best feature of this product: the possibility to rapidly alter and modify the different formats of the bag on the same trolley. This way we have created a funny video, in line with the taste of our target.

Conception and creation of a video catalogue composed by both photographic elements and 3D animations.

The project started from the need to show the features of the entire range of products of Tucano, specializing in bags and accessorizes for computers. The task was to find a format which could easily adapt to the products already on the market and which could also be able to fit with all the new other products in the pipeline.

Production of the industrial video for the German company leader in the production of electromechanical elements.

Our client was looking for a video which could sum up the identity and the points of strength of such a complex and specialized reality. Our project aimed at creating a video that could convey all these elements in a clear and effective way, fully catching the audience attention.

Conception and creation of the 3D animated logo.

Our aim was to represent in a modern and peculiar way the modern world values, such as innovation, research and above all the Italian design, of the brand Tucano, world leader in the production of technological covers.

Record production of Emil’s first album "Piccolo Pagliaccio Italiano" and production of the music video for the launch of the single "Mi distruggo".

Our aim was to give voice to a new kind of poetic in Italian music, that is why we produced this budding artist. The conception and production of an ironic video clip, backed by an idea which fitted the song’s content, went together with the first single. The whole operation has aroused the interest first of Warner Music Italia, that actually bought the copyright, and then the enthusiasm of both audience and music reviewers.

Editing of the cover "Over the Rainbow" for the Yomo Tv commercial.

Using a famous and popular song, the request was to edit a cover with a new atmosphere which could be associated to the brand and well represent the values of this institutional communication. The choice of Malika Ayane, an artist produced by TheTune at that time, was born from the will to give the song a new personality in order to make it unique, memorable and deeply linked to Yomo.

A wide project with multiple aspects: cultural, musical, social but also a communication one.

Carried out already in other cities around the world, TheTune decides to take it to Milan as a sort of FlashMob, supervising the managing and artistic direction. The task was to give a voice to citizens, turning their complaints into art and the outcome was the song "Milano no" written and orchestrated by Emil and Lorenzo.